Our vision is simple

With UseNow we challenge the status quo.

Brands are facing the challenge of content being used in more and more channels to reach customers at more and more touchpoints. This makes it increasingly difficult and time-consuming for them to keep track of their assets and manage usage rights efficiently and accurately without the right tool. 

But as in many other industries and processes undergoing a digital transformation, usage rights management is subject to technical limitations and comes with specific challenges that cannot be solved by software alone, but require human resources. 

We don't see these technical limitations as a disadvantage, but rather as an advantage to provide brands an even better, more comprehensive solution by adding beneficial services that are individually scalable and tailored to meet clients' individual needs.

As rights and industry experts for over 20 years, we challenge the status quo and and aim with UseNow to provide brands with trusted software to take back control of their usage rights, empowering them to get the most out of their assets and make better business decisions.