Welcome to UseNow
The innovative service solution for usage rights management
Facing a Massive Challenge
As Content Marketing continues to grow globally, the volume of video content increases year by year, becoming a massive challenge for everyone in the industry. It’s getting more and more difficult to keep track of which content is on air, and if all necessary usage rights are in order. The consistently faster moving advertising market is making it increasingly challenging and time-consuming to manage hundreds of assets and their usage rights properly, without the right tool. That’s why we decided to build UseNow - a completely new and contemporary approach to it all.
Cutting-Edge Usage Rights Management
UseNow is a digital end-to-end solution based on an intuitive web-based software platform that not only enables you to map your entire usage rights situation in real-time, but also to digitize and actively manage it in a more structured, safer and reliable way in order to reach legal certainty.
With UseNow, the entire process, from the central archiving of all usage rights information, cross-organizational communication, requesting usage rights, obtaining and negotiating offers, to the purchase via the platform - it can all be mapped seamlessly and digitally on our platform.
Digital Usage Rights Management for Today’s Advertising Industry
In a survey we conducted with advertising industry decision-makers, almost 90% stated that they only use a simple and very limited spreadsheet program, or even have no dedicated archival or management system for their usage rights. With this in mind, it’s not surprising that 85% knew of cases where content was published without existing usage rights. This is where UseNow can help by tracking and managing your rights in a more contemporary, simple, and secure way. It can be used independently, or as part of a holistic service solution by combining it with our fully comprehensive or individually adapted service.
How do you archive and manage your usage rights?
Do you know any cases of use without existing rights?